Brand Thinking for Bill Gates and ‘Occupy’.
Using the Brand Strategy Canvas we distilled, analyzed and dissected and came up with the essential building blocks of brands of Bill Gates.

After listening to my plans attentively for half an hour, my business coach asked: “So what makes you happy?”. I was confused. I had just run him through the model for my future company. What’s happiness got to do with it? And why would my coach ask me about feelings? Duh.