This March, we spoke to Laurence McCahill from the Happy Startup school to discuss how we build community around our brands, and the role brand plays in community building.

What do experts say works to get people to change their behavior? We talk to Brooke Tully, a behavioral science marketer, about incorporating the science of behavioral change in our brand-building efforts.

How do you find out who your audience is? Research is the only way to go from guessing to knowing.

Roshan Paul, co-founder and former president of Amani Institute, has launched a thousand careers in the impact space. We talk to him about pursuing a career of purpose.

We spoke to Alison about her career journey and building out of the Etsy brand from a scrappy startup to an indie brand that is known and loved around the world.

Are you uncomfortable talking about money, and what your product or service costs? Find your happy price.

Ángel, team architect at Meet Jack, shares the company’s investment journey.

What’s the right thing to do, and what’s the right thing to say? We unpack the concept of ethical branding.

We talk to growth marketing trainer Sarah Bacom about how to grow social impact brands through more effective digital marketing.

Growth marketing is ready to embrace the larger societal trend of purpose. But what is the business case for purpose, can you adopt purpose in any environment, and how could you do it?

In this talk for BIS Publishers, Anne makes the case that we can create the change we want to see in the world more effectively, if we learn to think (and act) more like brand strategists.

Here is the guideline to online brand workshops that I wish I’d had five years ago.

Purpose overload! Should we stop talking about it?

Big brands are launching new purpose-driven marketing campaigns seemingly everyday. Is that a good development? Anne Miltenburg weighs in.

As professionals in the world of branding, design and communication, and the creative industries as a whole, we can play a significant role in systems change to address the climate crisis.

A step by step process to research your audience’s motivators, find the right arguments, and set the tone of voice that will get people to embrace your sustainable brand.

We often get the question: how do I convince my colleagues/the leadership team that a (re)brand is a good investment of our time and money?

As products and services for social and environmental good are becoming more common, social entrepreneurs and organisations in the social sector will have to get better at differentiating themselves beyond their social missions.

These five tools and resources are the perfect companions to our book, Brand the Change. They offer an extra layer of depth if you are building a personal brand or a community, if you want to improve your storytelling or dive deeper into your product or service's value proposition.