The world of classical music is built on conventions. How do you create an authentic personal brand that helps you stand out from the crowd?

In 2022, can you still build a brand without social media? We quit social for 21 days and this is what happened…

This month we talk to Jakob Trollbäck to learn more about the story of the iconic Global Goals brand and what’s next.

Try something new with us. We are going off social for 21 days and experimenting with ways we can promote our work.

This month we talk to Vithika Yadav, co-founder of Love Matters, about using content marketing to break taboos and catalyse change.

We’re switching our entire educational model to a membership model. Read the why-what-how

Strong brands for change start with skilled brand builders. Where do your skills stand?

Tired of all the green/woke/or pink-washing? We could call our colleagues out, but what if instead, we call each other IN to a more ethical way of working?

In this month’s open hangout, we co-created three very different brand strategies for one product: a biodegradable sponge.

This March, we spoke to Laurence McCahill from the Happy Startup school to discuss how we build community around our brands, and the role brand plays in community building.

What do experts say works to get people to change their behavior? We talk to Brooke Tully, a behavioral science marketer, about incorporating the science of behavioral change in our brand-building efforts.

This week, we’re launching our new online course to help you get your product for change into the hands, minds and hearts of your audience.

Feeling reflective…

We are officially becoming BrandTheChange.org in January 2022. Why?

How do you find out who your audience is? Research is the only way to go from guessing to knowing.

This week, we joined a group of 100 creatives to ask the world’s biggest PR agency to drop Exxon Mobile as a client.

Roshan Paul, co-founder and former president of Amani Institute, has launched a thousand careers in the impact space. We talk to him about pursuing a career of purpose.

We spoke to Alison about her career journey and building out of the Etsy brand from a scrappy startup to an indie brand that is known and loved around the world.