In 2017, we ran an 8 month pilot to train trainers to work with our Brand the Change method. Here is what we learned along the way.

How many brands do you need vs. how many brands can you feed?

Can you build a brand when you are reluctant to make yourself into a public persona?

Here’s how to take the magic online.

Instead of a one-time fundraising tactic, consider crowdfunding as a long term brand building strategy.

Whether we call it NGO-speak, development jargon, academic lingo or bleeding heart bingo: it’s gotta go.

Are pivots a playground or total hell for a brand?

A brand is only as strong as the meaningful ways in which you bring it to life. Some inspiration for our friends in the daily trenches of social entrepreneurship.

Walking our talk with the Manifesto Maker exercise.

Introduce the twelve brave souls who are joining us to test the materials and co-create the program.

Airbnb: Brand Purpose Case study
A great purpose, or brand essence, drives everything you do as a brand. Learn how Airbnb used their brand essence to lift itself above the price fighting competition.

Two years ago, in the summer of 2014, I packed my bags and started on my journey as The Brandling. Where do we go from here?

Two years ago, in the summer of 2014, I packed my bags and started on my journey as The Brandling. Am I moving closer to what I set out to achieve?

Working with a princess could seem to some as a daunting task, but Princess Reema Bindt Bandar al Saud has none of the princess behaviour that popular prejudices might lead one to expect.

It is easy to get lost in all the branding terminology. Get your mission and vision right.

One-for-one is an easy to communicate impact model. But is it ethical?

Six years ago, I was working as a strategist for a top Amsterdam branding agency. One of our designers had a sign above his workstation: CORPORATE VALUES STILL SUCK - a reference to the photo of Kurt Cobain on the cover of Rolling Stone magazine with a t-shirt that said, 'corporate magazines still suck'.

How reframing your brand’s purpose helps to find inroads to organizational change