Two thousand nineteen was a magical year for our community in Lisbon. We started from zero: the first Brand the Change Meetup in Lisbon was on the 28th of February. Nine meetups followed, 130 people attended, and we brainstormed and advised 30 brands. Wow! This is magical! 

Purpose overload! Should we stop talking about it?

Big brands are launching new purpose-driven marketing campaigns seemingly everyday. Is that a good development? Anne Miltenburg weighs in.

As professionals in the world of branding, design and communication, and the creative industries as a whole, we can play a significant role in systems change to address the climate crisis.

A step by step process to research your audience’s motivators, find the right arguments, and set the tone of voice that will get people to embrace your sustainable brand.

Class Two hails from 10 different countries and represents an amazing set of talent and experience from the business world, social and creative sectors.

The founders of Frank About Tea are frank about what they do well, and even more frank about what they don’t do well yet.

A transcript of a talk by Mark Kulsdom, Founder of Dutch Weed Burger, where he shares on his journey as an animal rights activist and how he made the transition from fighting big corporate to inspiring them to become the change we need.

We often get the question: how do I convince my colleagues/the leadership team that a (re)brand is a good investment of our time and money?

Class One hails from nine different countries and features people with very different experiences and skillsets: from marketing at a large entertainment company, to personal coaching for millennials, and everything in between.

Brand the Change continues to hit a nerve with lots of people across the world, and we think the best way for the book to make a real difference, is to bring people together so they can learn from each others experiences, lessons learned and expertise.

Online facilitation is an art in and of itself.

I am so excited to share this news, because it has been three years in the making: our book has been translated to Arabic, and contains two extra case studies from the Middle East!

Will you help us create a kick-ass online course on branding for social change with Acumen?

As products and services for social and environmental good are becoming more common, social entrepreneurs and organisations in the social sector will have to get better at differentiating themselves beyond their social missions.

These five tools and resources are the perfect companions to our book, Brand the Change. They offer an extra layer of depth if you are building a personal brand or a community, if you want to improve your storytelling or dive deeper into your product or service's value proposition.

Sugru’s failure to reach the mainstream –and its subsequent sale to Tesa this week– shows how crucial the investment in branding and marketing is in order for impact-driven companies reach scale.

On our quest to support thousands of changemakers worldwide, we now present the next chapter in our journey: Class Zero of our Train the Trainers Program! Meet our 15 future trainers.

Whoever said: ‘If you build it, they will come’ has a lot to answer for.